Search Engine Optimisation (SEO)

Our SEO Service include:

• Competitive Review and SEO Analysis of your website and keywords to identify any weaknesses and determine the best opportunities for your site against your competitors.
• Local Search Optimisation – if your business serves key local towns and cities we can optimise your website to perform better for those local search terms. We can also assist to register, verify and optimise your business listing on  Google My Business (and Bing Places) which is critical to local search optimisation, especially for mobile search results.
• Mobile Search Optimisation – You need a "mobile friendly" website if you want to provide a good user experience, this is so important that Google now considers this as a ranking factor in its search algorithm.
• On-page Ranking Factors – a review of your existing website content and web page architecture
• Technical Optimisation – of your Meta page titles & page descriptions in the code, create search friendly URLs, review XML sitemaps, setup and register your site with Google Webmaster Tools (Search Console) and Bing Webmaster Tools.
• Speed Optimisation – did you know that speed is now a ranking factor in Google's search engine? If your website is slow to load, especially on a mobile phone then Google considers this to be a poor user experience, and rightly so. Interestingly, many studies show that an improvement in website speed correlates to increase sales conversion.
• Conversion Rate Optimisation – to identify any areas that are causing you to lose visitors and sales. This includes a review of your sales copy, page layout, split testing your call-to-actions, creating new optimised landing pages, optimising any contact forms and more. We use a number of tools that can actively track user behaviour on your website in real time, observe how they interact with the website and optimise accordingly.
• Content Development – does your Sales copy convert? There is no point in driving more traffic to your website if your sales proposition is not clear and concise with a strong call to action leading them into your sales funnel. We can help to review your sales proposition and work with our professional content writers to make it better. Or perhaps you need more professional articles written as part of a new content marketing strategy, we can help there too!
• Creative Digital Marketing Strategy ­– with our team will help your drive more qualified traffic to your website than just conventional thinking around SEO and online advertising. Our experience working with many clients over many years has helped us develop a few unique creative marketing strategies that will give you the edge over your competitors.
• Backlink Profile Review ­– any spammy links pointing to your website? We help identify and disavow the worst offenders. We can also implement a link building strategy that won’t get you penalised in the search results.
• Citation Review – where else is your business listed online? We review your citations and identify more relevant opportunities to improve.
• Analytics, Metrics and Key Performance Indicators (KPI). We can setup website tracking using tools such as Google Analytics, create custom reports to show you the information you need. Before we begin a project we also agree certain targets as Key Performance Indicators to track the performance of your SEO optimisation over time.